Debbie Witt

Tour the sample logos on this page to see how each design is crafted to capture each organization’s essence, character and brand uniqueness.

The entrepreneurs and small businesses I work with have a deep passion for their work. They come to me to gain clarity on how best to position their services and products.

For new clients, I start with a discovery process to gain insights and an understanding of who they are, their ideal clients, the market place and what deeply moves them about their business and life.

Depending on the scope, I can create a 1-2 page brand profile that defines the vision, values, purpose and unique brand position. An optional service I provide is a strategic communications plan that includes coordinated email and social media messaging strategies to drive traffic to website and establish clients as an expert and coaching on how to present and speak about their business’s brand.

Along with designing branded materials (website, brochures, logos, stationery, etc.) I also include time to advise clients on marketing and sales strategies so the materials developed match their style and needs.

Shown here are a range of online, print and event materials based on the specific needs of each client. My goal in each case is to capture their unique value and it’s expression as well as finding solutions and approaches that work with their budgets.

The following brochures are designed to engage the reader visually by telling a story that demonstrates the benefits and value of the organization’s brand. For example, the ASLA & YOU brochure is designed to give an overview of the benefits of corporate sponsorship and the various ways a business can promote their products and services and enhance their reputation with ASLA’s members. No matter whether you are using a brochure to sell, inform or educate, every printed piece is an opportunity to increase your brand’s value and reputation to your audience.

Folders are a great way to: 1) retain clients with customized content and recommendations and 2) make a winning first impression at new client presentations. The folders on this page are used to sell exhibit space, sponsorship, and magazine advertising, as well as provide customized reporting to increase a client's future success.

See how a range of organizations are using reports and manuals to 1) improve efficiency, timeliness and distribution of relief measures when a catastrophe hits; 2) report to stakeholders how funding for projects is making underdeveloped areas more economically sustainable; 3) increase the value of services and reputation by documenting and sharing best practices; and 4) share survey results to design future strategies to retain and grow engagement. 

Branding event materials for trade shows, speaking engagements, sales presentations and even “moving announcements”, capitalize on opportunities that get your name in front of wider audiences. Bring your brand to life through images and words that capture your unique value.

Explore how these organizations have used advertising to bring their brands alive to promote and sell services, courses, magazine subscriptions, chiropractic care and more. These ads have appeared in sport arena displays, local newspapers, metro ads, trade publications, community newsletters and point of purchase displays. They are designed to grab attention, connect emotionally to the audience and present a strong benefit that expresses the unique value of each brand.

Capitalize on cost savings, customization, and extend outreach with counter displays and handouts. They can be used for trade shows, meeting presentations, community events, and waiting areas. Explore how these companies have used these materials to brand their value and benefits in a personal way.

See how postcards are used to market events, products, services, trade shows or even to announce a name change and new address. Postcards are a great way to create brand awareness, grab attention and promote events, services or products.

Annual meetings and trade shows have many components. See how this national organization used a branded theme to market and present their annual meeting in a coordinated and consistent style online and in print.

The graphics were also adapted for mobile devices as well as stage sets and signage. 

Sample of event designs for FIA's Event. Logo for event had been establish. I designed the applications. 

Signage is an important aspect of branding whether it's creating awareness of your presence, welcoming people to your space or directing people to your location. Many times it's the first introduction of your organization to someone new. Leaving a good first impression through signage as well as through how your staff engages will support word of mouth and referrals. This page shows how branded signage creates a warm, upbeat and friendly introduction to a wellness center.